Our success in delivering on the promises of high-value care will depend on our ability to effectively communicate with patients and the public. Patients who seek care have natural concerns that must be effectively addressed in an empathetic and caring manner. Directing approaches that appeal to evidence are unlikely to be as effective as guiding approaches, where we:
- Begin with active, empathetic listening;
- Get to know a few things that make that person special;
- Elicit patient beliefs and questions;
- Summarize and legitimize their concerns;
- Use non-technical language and pause for questions between points;
- Focus on creating a partnership; and
- Have “scripts” for common scenarios.
High-value communication is a “team sport,” requiring reinforcing efforts from all health care professionals and participation from patients.