9-Care Redesign Case: Penn Medicine Nudge Units

MODULE 8 | Section 9 of 11

Care Redesign Case: Penn Medicine Nudge Units

THE NUDGE UNIT

Penn Medicine created the first behavioral design team known as a “Nudge Unit” to apply research insights from the Center for Health Incentives and Behavioral Economics to the innovation efforts in the medical system.

Watch the below video (will open in new tab) for this module’s Care Redesign Case study. As you watch, think about the ways in which behavioral design has been incorporated in Penn Med’s Nudge Unit, as well as what could be impacted through the application of these strategies in your own institution.

Learn More

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Read more about the implementation and impacts of the Penn Medicine Nudge Unit

Read more about the implementation and impacts of the Penn Medicine Nudge Unit

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Read about an intervention to increase price transparency for laboratory tests at the time of order to influence ordering behavior

Sedrak MA, Myers JS, Small DS, et al. JAMA Internal Medicine

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This article explores the effectiveness of adding peer-based incentives to a behavior change intervention, specifically for weight loss.

Kurtzman GW, Day SC, Small DS, et al. Journal of General Internal Medicine

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